Reader Survey Results

As many of you know, I recently conducted a reader survey to find out more about my audience so I can bring you the information you want. One thing I found out is that many of my readers are just like me (not that surprising really) so I thought these results might interest you too. Here they are:

So what does it meeeaaan?

After doing some analysis on the results, this is what I think it means:

  • 60% of my audience is just like me. They consider themselves either professional photographers or serious hobbyists. 87% of this group said they are visiting my blog primarily to see the photos and only 40% are here to learn about photography. I didn’t ask this question, but I believe the majority of this audience have their own photo blogs also. I think this because I interact with them here in the comments and also on social media like twitter and Google + so I pretty much know who they are. They are my peers and are probably at a similar skill level as me.
  • 38% of my audience considers themselves amateur photographers. 85% of this group said they are here to learn about photography and they would like to see more free tutorials and ebooks. If I want to market anything to this group in the future, it would probably be photography ebooks or mini-courses.
  • Only 2% of my audience are not photographers. I was a little surprised here, I thought there might be more people who are only interested in travel aspect of the blog. But given the small number here, I know this segment of my audience is my family and friends.
  • Out of the 98% of those of you who are photographers, only 9% didn’t buy any ebooks last year. You guys are ebook consumers! Also roughly 45% of you want to make a big change in your life, want to travel more, and want tips on living a location independent lifestyle.
  • What I learned out of all this is:
    • I need to grow the amateur segment of my audience so I have more people to market my ebooks to; and
    • I should consider writing more about living a location independent lifestyle.

I’m not a statistics expert or anything, so if you have any opinions on what all this means, I would be happy to hear it! I just wanted to share this since 60% of you are similar to me and you might very well have a similar audience base too.

I should have mentioned in the survey that it was anonymous, so there were lots of comments and question, but I don’t know who said what so I cannot respond directly. Instead I will be responding to those comments and questions in Monday’s blog post.

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  1. says

    I really appreciate your up-front honesty. This is why I follow you. You are one of us except one difference… your courage to leave the security of a “day job”.

    As for your conclusion. It’s just as I had figured. The digital camera era has put cameras in many hands. I used to shoot “some” film but not a lot because it got very expensive with processing. Now, like all the other dSLR users, I can shoot as much as I want to. Digital storage is quite cheap at about $100 for a terabyte.

    Therefore, there are many more people wanting to improve on the craft whether to make it a vocation or just to make better images as a creative outlet… the hobbyist. There is a larger market of “students” than before in the film days when the hobby was more expensive than it is today.
    Chris Plante recently posted..Forget MugshotsMy Profile

    • says

      Hi Chris, I agree, I think there are tons of hobbyists out there. Well you see them everywhere you go. And, I think a lot of them would notice a dramatic improvement if they got some feedback on their images. Back in the “old days” I used to roll my own black and white film and that was pretty cheap to do, so I guess I’ve always taken as many shots as I wanted. Except when I used slide film – that was expensive and not very forgiving either. Digital really opened up the doors for everyone. Thanks for your visit and comments, much appreciated.

    • says

      Hi Alan, thank you, I’m glad you found the results useful too. That’s why I shared, I figured many of us have a similar audience. While there is a big group of us that comment on each other’s blogs, there is also a big group of amateurs looking for guidance too.

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